Our Work

Our team was recruited to manage the complete overhaul of Muskoka Springs’ family of brands. We worked closely with Muskoka Springs to develop a brand strategy that would modernize its brand while still staying true to its roots. The goal was to reflect the company's long-standing history and commitment to high-quality, natural products, while also appealing to a broader audience. The scope included targeted messaging and eye-catching packaging design.

This project started before the formal incorporation of Liberty Street – when the team was comprised primarily of members of The Rosseau Group. With extensive knowledge of Muskoka, our team played a leading role in brand definition, interior and exterior design, and the architecture of the project.

To achieve a seamless market launch, the developer sought a partner agency that could provide end-to-end services, including project naming, management of both the interior and exterior design, and establishing and overseeing a cohesive brand that unifies all aspects of the project. Liberty Street was engaged to spearhead the branding initiatives and manage all creative aspects of the project from conception to completion.